PORTFOLIO / 2026 · OPEN TO WORK
VALENTINA PACIELLO
BASED IN DENVER, CO
ART DIRECTOR
+ CREATIVE STRATEGIST
With 10+ years of international experience, I translate business goals into clear creative direction, guiding teams and leading brand and campaign development from strategy through execution. I combine strategic leadership with hands-on craft.
EXPERIENCE ACROSS THE US, EUROPE & LATIN AMERICA
MANIFESTO
Great creative direction isn't just about making things look good. It's about making them matter.
SERVICES
ART DIRECTION
STORYTELLINGBRANDING
IDENTITYWEBFLOW
INTEGRATIONUI/UX DESIGN
WIREFRAMESGSAP ANIMATIONS
TRANSITIONSADVERTISING
CREATIVE ADSSEO & CONTENT
RANKINGGLOBAL PERSPECTIVE
SKILL SET
Strategy in mind. Craft in every detail.
01
Creative Direction & Strategy
Art Direction
•
Creative Leadership
•
Strategy
Art Direction
Creative Strategy
Concept Development
Creative Leadership
Stakeholder Alignment
Cross-Functional Collaboration
Creative Operations
External Partner Direction
02
Brand Identity & Design Systems
Branding
•
Visual Identity
•
Design Systems
Brand Strategy
Brand Positioning
Visual Identity
Logo Systems
Typography
Color Systems
Brand Guidelines
Visual Design Systems
Environmental Branding
Packaging Design
03
Creative Technology & AI
AI Workflows
•
Automation
•
Creative Tech
AI-Enabled Creative Workflows
Prompt Engineering
AI-Assisted Ideation
AI-Assisted Coding
Creative Automation
ChatGPT
Claude
Google Gemini
Nano Banana
Grok
04
UX/UI & Digital Experiences
UX/UI
•
Web Design
•
Development
UX/UI Design
Responsive Web Design
Information Architecture
Digital Experience Design
High-Fidelity Prototyping
Figma
Interface Components
WordPress
HTML
CSS
05
Campaigns & Content Production
Campaigns
•
Content
•
Motion
Integrated Campaigns
B2B & B2C Marketing
Digital Advertising
Social Media Creative
Visual Storytelling
Email Design
Motion Graphics
Short-Form Video
Experiential Marketing
Print & Environmental Design