PORTFOLIO / 2026 ·
Open to new opportunities
VALENTINA PACIELLO
BASED IN DENVER, CO
ART DIRECTOR
+ CREATIVE STRATEGIST
With 10+ years of international experience, I translate business goals into a clear creative vision, combining strategic thinking, creative team leadership, and hands-on expertise to build distinctive brands, elevate experiences, and drive business growth.
MANIFESTO
Great creative direction isn't just about making things look good. It's about making them matter.
BRANDS I'VE WORKED WITH
Signature Stay Collection B2B travel-advisor brand and digital experience.
SIGNATURE STAY COLLECTION
A new brand for a new business channel.
Created the brand identity and designed the complete website for Whimstay’s B2B travel-advisor program, extending the creative direction across onboarding, sales, and partner communications.
$569K
Gross booked value
5,388
Approved travel advisors
Program-wide results · Initial reporting period
ON WHIMSTAY
From the identity to the digital experience, every detail made the collection feel like one cohesive story.
HF BRANDS & MARKETS
Distinct brands. Complex rollouts.
Partnered with the Marketing Director to develop brand identities, websites, environmental graphics, and launch campaigns across a growing food hall portfolio.
3 → 8
Brands in portfolio
Supported the creative rollout across 8+ brands and 15+ distinct concepts at major hospitality destinations in Manhattan.
HF Brands & Markets Hospitality brands across physical and digital spaces.
Whimstay A cohesive creative system for a travel marketplace.
WHIMSTAY
One creative direction. Across the entire brand.
Led the brand transformation and website redesign with Product, Marketing, and Engineering, aligning the marketplace, campaigns, and social content through a cohesive visual system.
+870%
Instagram audience growth
+45.55%
Net booking value YoY
Company-wide booking value growth during my tenure. Instagram audience grew from 1,134 to approximately 11K followers.
ON SIGNATURE STAY
She combines strong design instincts with a thoughtful understanding of the business.
WEMUSIC FOR KIDS
A playful identity with room to grow.
Created the brand identity, website, and teaching materials for a children’s music education business, building a consistent visual language for families and school partners.
5
London schools
300+
New students in one year
Business reach within the first year of the brand launch.
WeMusic for Kids A visual language for music, learning, and play.
STRATEGY · DIRECTION · EXECUTION
SERVICES
ART DIRECTION
STORYTELLINGBRANDING
IDENTITYWEBFLOW
INTEGRATIONUI/UX DESIGN
WIREFRAMESGSAP ANIMATIONS
TRANSITIONSADVERTISING
CREATIVE ADSSEO & CONTENT
RANKINGGLOBAL PERSPECTIVE
SKILL SET
Strategy in mind. Craft in every detail.
01
Creative Direction & Strategy
Art Direction
•
Creative Leadership
•
Strategy
Art Direction
Creative Strategy
Concept Development
Creative Leadership
Stakeholder Alignment
Cross-Functional Collaboration
Creative Operations
External Partner Direction
02
Brand Identity & Design Systems
Branding
•
Visual Identity
•
Design Systems
Brand Strategy
Brand Positioning
Visual Identity
Logo Systems
Typography
Color Systems
Brand Guidelines
Visual Design Systems
Environmental Branding
Packaging Design
03
Creative Technology & AI
AI Workflows
•
Automation
•
Creative Tech
AI-Enabled Creative Workflows
Prompt Engineering
AI-Assisted Ideation
AI-Assisted Coding
Creative Automation
ChatGPT
Claude
Google Gemini
Nano Banana
Grok
04
UX/UI & Digital Experiences
UX/UI
•
Web Design
•
Development
UX/UI Design
Responsive Web Design
Information Architecture
Digital Experience Design
High-Fidelity Prototyping
Figma
Interface Components
WordPress
HTML
CSS
05
Campaigns & Content Production
Campaigns
•
Content
•
Motion
Integrated Campaigns
B2B & B2C Marketing
Digital Advertising
Social Media Creative
Visual Storytelling
Email Design
Motion Graphics
Short-Form Video
Experiential Marketing
Print & Environmental Design