SELECTED BRAND
W.
Whimstay
TRAVEL & HOSPITALITY
Led brand transformation and marketplace UX/UI design for a vacation rental platform.
PORTFOLIO / ©2026
VALENTINA PACIELLO
DENVER, COLORADO
ART DIRECTOR
+ CREATIVE STRATEGIST
With 10+ years of international experience, I connect creative strategy, art direction, and digital experiences to shape distinctive brands and turn ambitious ideas into impact.
Madrid
New York
Venezuela
MANIFESTO
Great creative direction isn't just about making things look good. It's about making them matter.
GLOBAL PERSPECTIVE
Different industries. Different cultures. Different markets.
One creative perspective shaped by all of them.
Explore the brands, markets and experiences behind my creative journey.
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SKILL SET
Strategy in mind. Craft in every detail.
01
Creative Direction & Strategy
Art Direction
•
Creative Leadership
•
Strategy
Art Direction
Creative Strategy
Concept Development
Creative Leadership
Stakeholder Alignment
Cross-Functional Collaboration
Creative Operations
External Partner Direction
02
Brand Identity & Design Systems
Branding
•
Visual Identity
•
Design Systems
Brand Strategy
Brand Positioning
Visual Identity
Logo Systems
Typography
Color Systems
Brand Guidelines
Visual Design Systems
Environmental Branding
Packaging Design
03
Creative Technology & AI
AI Workflows
•
Automation
•
Creative Tech
AI-Enabled Creative Workflows
Prompt Engineering
AI-Assisted Ideation
AI-Assisted Coding
Creative Automation
ChatGPT
Claude
Google Gemini
Nano Banana
Grok
04
UX/UI & Digital Experiences
UX/UI
•
Web Design
•
Development
UX/UI Design
Responsive Web Design
Information Architecture
Digital Experience Design
High-Fidelity Prototyping
Figma
Interface Components
WordPress
HTML
CSS
05
Campaigns & Content Production
Campaigns
•
Content
•
Motion
Integrated Campaigns
B2B & B2C Marketing
Digital Advertising
Social Media Creative
Visual Storytelling
Email Design
Motion Graphics
Short-Form Video
Experiential Marketing
Print & Environmental Design