PORTFOLIO / 2026 · Open to new opportunities VALENTINA PACIELLO BASED IN DENVER, CO

ART DIRECTOR

Pumped Up Kicks · Foster the People

+ CREATIVE STRATEGIST

With 10+ years of international experience, I translate business goals into a clear creative vision, combining strategic thinking, creative team leadership, and hands-on expertise to build distinctive brands, elevate experiences, and drive business growth.

MANIFESTO

Great creative direction isn't just about making things look good. It's about making them matter.

BRANDS I'VE WORKED WITH

RESULTS

DESIGNED TO DELIVER

Brand strategy, creative direction, and the results behind the work.

Brand Identity Art Direction Web Design

Signature Stay Collection B2B travel-advisor brand and digital experience.

SIGNATURE STAY COLLECTION

A new brand for a new business channel.

Created the brand identity and designed the complete website for Whimstay’s B2B travel-advisor program, extending the creative direction across onboarding, sales, and partner communications.

$569K Gross booked value

5,388 Approved travel advisors

Program-wide results · Initial reporting period

“From the identity to the digital experience, every detail made the collection feel like one cohesive story.”

Josh DeMartino Travel Advisor Manager at Signature Stay

HF BRANDS & MARKETS

Distinct brands. One expanding portfolio.

Partnered with the Marketing Director to create distinctive brand identities, digital experiences, environmental graphics, and launch campaigns across an expanding portfolio of food halls and restaurant concepts.

3 → 8 Food hall brands

15+ Restaurant concepts

Developed and adapted creative across multiple hospitality destinations in Manhattan, balancing individual brand identities with portfolio-wide consistency.

Multi-Brand Design Environmental Branding Launch Campaigns

HF Brands & Markets Hospitality brands across physical and digital spaces.

Brand Transformation Digital Experience Campaign Art Direction

Whimstay A cohesive creative system for a travel marketplace.

WHIMSTAY

One creative direction. Across the entire brand.

Led the brand transformation and website redesign with Product, Marketing, and Engineering, aligning the marketplace, campaigns, and social content through a cohesive visual system.

+870% Instagram audience growth

+45.55% Net booking value YoY

Company-wide booking value growth during my tenure. Instagram audience grew from 1,134 to approximately 11K followers.

“She combines strong design instincts with a thoughtful understanding of the business.”

Lily Lopez Head of Marketing at Whimstay

WEMUSIC FOR KIDS

A playful identity with room to grow.

Created the brand identity, website, and teaching materials for a children’s music education business, building a consistent visual language for families and school partners.

5 London schools

300+ New students in one year

Business reach within the first year of the brand launch.