ART DIRECTOR

+ CREATIVE STRATEGIST

With 10+ years of international experience, I connect creative strategy, art direction, and digital experiences to shape distinctive brands and turn ambitious ideas into impact.

Madrid --:-- New York --:-- Venezuela --:--

MANIFESTO

Great creative direction isn't just about making things look good. It's about making them matter.

ART DIRECTION

STORYTELLING

BRANDING

IDENTITY

WEBFLOW

INTEGRATION

UI/UX DESIGN

WIREFRAMES

GSAP ANIMATIONS

TRANSITIONS

ADVERTISING

CREATIVE ADS

SEO & CONTENT

RANKING

GLOBAL PERSPECTIVE

Different industries. Different cultures. Different markets.

One creative perspective shaped by all of them.

Explore the brands that are making an impact around the world.

SELECTED BRAND

Whimstay

TRAVEL & HOSPITALITY

Led brand transformation and marketplace UX/UI design for a vacation rental platform.

Business growth context

+45.55%

Net booking value YoY

Company-wide, not design attribution

FROM IDEA TO REALITY

Featured Work

See all projects

SKILL SET

Strategy in mind. Craft in every detail.

Creative Direction & Strategy

Art Direction • Creative Leadership • Strategy

Art Direction Creative Strategy Concept Development Creative Leadership Stakeholder Alignment Cross-Functional Collaboration Creative Operations External Partner Direction

Brand Identity & Design Systems

Branding • Visual Identity • Design Systems

Brand Strategy Brand Positioning Visual Identity Logo Systems Typography Color Systems Brand Guidelines Visual Design Systems Environmental Branding Packaging Design

Creative Technology & AI

AI Workflows • Automation • Creative Tech

AI-Enabled Creative Workflows Prompt Engineering AI-Assisted Ideation AI-Assisted Coding Creative Automation ChatGPT Claude Google Gemini Nano Banana Grok

UX/UI & Digital Experiences

UX/UI • Web Design • Development

UX/UI Design Responsive Web Design Information Architecture Digital Experience Design High-Fidelity Prototyping Figma Interface Components WordPress HTML CSS

Campaigns & Content Production

Campaigns • Content • Motion

Integrated Campaigns B2B & B2C Marketing Digital Advertising Social Media Creative Visual Storytelling Email Design Motion Graphics Short-Form Video Experiential Marketing Print & Environmental Design