The challenge:
“One beer, endless stories” captures the essence of Mala Copa.
It speaks to the brand’s core concept: that life’s most memorable moments don’t need a special occasion — sometimes, all it takes is one bottle of Mala Copa to spark a night full of laughter, adventure, and unexpected connections.
Mala Copa is more than just a beer — it’s a celebration of the untamed, the spontaneous, and the unapologetic moments that make life memorable. The challenge was to create a brand identity that captured the essence of those nights when everything is either a little too wild or just perfectly reckless. The goal was to craft a visual language that would resonate with free-spirited individuals who embrace the chaos of the moment and the joy of a good time, no matter how messy or unpredictable it might be.
In a market saturated with traditional beer branding that often leans on “cool” or “classic,” Mala Copa needed to stand out by communicating its bold, irreverent character and the unique experiences it represents. The design needed to feel edgy, fun, and memorable, while still conveying quality craftsmanship — after all, this beer is brewed for those who appreciate the art of a good time.
The solution:
To bring Mala Copa to life, I created a brand identity that reflects the carefree and spontaneous nature of the beer while staying true to its craft origins.
The art direction of Mala Copa strikes a balance between high-end craftsmanship and bold, unrestrained energy. The hand-crafted character is the hero of the visual narrative, depicted in black-and-white to emphasize the simplicity and authenticity of the design. This character is designed to be instantly recognizable and to embody everything that Mala Copa represents: a wild spirit who lives for the moment, ready to party without care.
The illustrations are playful and don’t just represent the beer; it represents the lifestyle and attitude that come with it — spontaneous, fun, and unapologetic. This character is present in every visual touchpoint, guiding the narrative of the brand with his wild energy and irreverence.
The color palette is bold yet grounded, using hues of bone, pine green, black, orange, and gold. These colors were chosen to evoke the warmth and authenticity of hand-crafted beer while also introducing a vibrant energy that speaks to the brand’s fun-loving, celebratory character. The contrast between dark and bright tones mirrors the duality of Mala Copa: it’s both a sophisticated, quality beer and a carefree drink that invites spontaneous fun.
The carefully selected color palette of Mala Copa plays a significant role in balancing the brand’s tone. The base color of bone represents the craft and authenticity of the beer, giving the packaging a grounded, sophisticated feel. Pine green complements this with a natural, earthy vibe, connecting the brand to its roots in quality brewing.
Orange is introduced as a bold accent color, bringing energy and vibrancy to the design, while gold is used sparingly for highlights and details, evoking a sense of celebration and luxury. Black ties everything together, providing contrast and depth that keeps the design grounded and modern. The combination of these colors results in a striking, memorable identity that captures the brand’s essence: bold, fun, and expertly crafted.
Brand Experience: From Bottle to Party
From the bottle design to the overall brand experience, Mala Copa is designed to immerse the customer in the world of spontaneous celebration. The bottle itself is sleek and modern, with a tactile, hand-crafted texture that reinforces the artisanal quality of the beer.
Mala Copa’s branding is designed to be bold, fun, and unapologetically itself. It’s a beer for those who embrace life’s unpredictable moments, whether they’re moments of wild joy or fleeting chaos. The combination of a hand-crafted character, a striking color palette, playful illustrations, and confident typography creates a brand that feels both approachable and daring. With Mala Copa, every moment is worth celebrating — no matter how “mala copa” it gets.
