Creative Designer & Branding Expert.
I’m all about making business efficient, my expertise lies in deeply understanding and interpreting your unique needs, seamlessly transforming your visions into reality with a distinctive and innovative touch.
For me, design isn’t just about making things look pretty, it’s about creating creative solutions that will fundamentally fit the needs and expectations of each client and result in an improvement of their brand.
As a creative designer and illustrator, I bring over seven years of valuable experience working in international environments across various B2C and B2B industries. My skillset combines innovative thinking, creativity, and a passion for teamwork, driven by a curiosity to deliver effective 360-degree marketing and design solutions. My approach to design is centered on unique and inspiring visual storytelling, which adds value to users and brands alike.
As an experienced professional, I've consistently prioritized excellence, creativity, and meticulous attention to detail.
EXPERTISE
Brand Identity
Art Direction
Packaging Design
Print & Editorial
Character Design
Website Design
Merchandise Design
Pitch Decks
Content Creation
Illustration
Offline Marketing
Digital Design
EDUCATION
Nuclio Digital School - (Fall 2024)
UX/UI Master’s Degree.
European Institute of Design IED Madrid
Graphic and Digital Design Postgraduate Course.
Universidad Central Andrés Bello
Bachelor’s Degree on Marketing and Communication.
LANGUAGES
Spanish
(Native)
English
(Proficient, C1);
Italian
(Intermediate, B1)
Work Experience
Collaborating on projects for major international brands such as Bosch, FTX Arena, Inside Lines Podcast, Algonovabien Creative Agency, Oliver Agency, and more.
I have also worked with global brands to enhance engagement, user experience, and sales through tailored content and storytelling. My duties extend to developing editorial content plans, generating creative concepts for user loyalty, and analyzing campaign results to ensure brand objectives are met.
During my tenure as the Iberia Creative Designer at Inspired Education Group, a prominent global premium schools group, I was part of the creative team responsible for educating over 45,000 students across an international network of 64 schools on 5 continents. My role involved creating and executing design content across various online and offline channels, maintaining brand consistency, and aligning content with the brand’s vision. I formulated innovative content strategies, collaborated with the Marketing Team to support promotions, and worked with external agencies to ensure timely project delivery. Handling tight deadlines and ensuring high-quality work based on business needs were essential responsibilities.
As the Creative Designer & Content Creator at Smartketing Company, I operated in a B2C environment, serving diverse market areas including food, events, medical professionals, franchises, and personal brands. My duties encompassed managing the brand’s digital experiences, defining and implementing global content strategies, and creating content designs for various digital platforms, particularly social media. I developed brand expressions, collaborated with multidisciplinary teams, and played a central role in achieving visual brand excellence.
In my role as a Graphic Designer Artist at Amarillo Creative Lab, a multidisciplinary digital agency, I contributed to transforming creative concepts into effective strategies to connect brands with consumers. My responsibilities included developing creative concepts, producing digital assets, and designing materials for print and digital channels. I collaborated cross-functionally within the Marketing Department, ensuring the successful execution of multimedia campaigns and events and delivering creative solutions for various stakeholders.
