A new brand.
A new channel.

Creating the identity and website for Whimstay’s B2B travel-advisor program.

Brand identity Art direction Web design

Hero / Brand in context Imagen principal: website en desktop y móvil, acompañado de una aplicación de marca.

My role

Art direction, brand identity and complete website design.

Extended scope

Onboarding, sales materials and partner communications.

Sector

Travel & hospitality / B2B

01. The context

A dedicated identity for a different audience.

Whimstay was introducing a dedicated program for travel advisors. I independently created the brand identity and designed the complete website, then extended the system across the materials supporting the program’s launch.

02. The identity

A brand built to work together.

The identity established a shared visual language for the website, advisor resources and sales communications.

Identity / Logo & visual language Composición con logo, tipografía y paleta. Mostrar el sistema, no una lista de elementos aislados.

The core identity and its visual foundations.

Art direction / Brand application Una aplicación protagonista que muestre fotografía, composición y lenguaje de marca.

The visual language applied beyond the logo.

03. The experience

From first impression to the next step.

I designed the complete website and carried the identity into onboarding, sales and partner communications, connecting the program’s digital presence with its supporting materials.

Website / Desktop & mobile Mostrar pantallas clave legibles: presentación del programa, beneficios y siguiente paso para el advisor.

Selected pages from the advisor-facing website.

Launch / Connected applications Composición de tres piezas reales: email, material de ventas y onboarding o comunicación de partners.

A connected system across launch and advisor communications.

04. The results

A foundation for a new business channel.

$569K Gross booked value

5,388 Approved travel advisors

Program-wide results during the initial reporting period. These figures reflect the performance of the program as a whole, supported by cross-functional business, marketing and partnership efforts.